As Apple TV's "Ted Lasso" returned for its Season 4 premiere, the show wove in real-life women's football, featuring the NWSL side Kansas City Current in Wednesday's episode "Home". Current co-owner Angie Long said the cameo, filmed at Kansas City's CPKC Stadium, acts as an "endorsement" of women's soccer, arguing the show's cultural reach can raise the sport's profile faster than results on the pitch alone.

In the episode, AFC Richmond owner Rebecca Welton (Hannah Waddingham) travels to Kansas City to persuade Ted (Jason Sudeikis) to coach her new women's team, with a visit to the Current's fanbase—many played by real club staff—reassuring her the expansion can succeed. Long likened the boost to "the Taylor Swift effect" Swift had on the NFL and the Chiefs, and pointed to the upcoming Olympics and the 2031 Women's World Cup as reasons the extra visibility matters. Season 4 of the 13-time Emmy-winning series is now streaming on Apple TV, with new episodes released weekly on Wednesdays.