Apple's iPhone 18 Pro and 18 Pro Max, unveiled at the company's September 2026 "Sunrise and shine" event, are now available for preorder ahead of their release on Friday, 18 September. Both handsets feature the faster A20 Pro chip, with improved GPU and neural core performance for AI tasks, alongside camera upgrades, making them Apple's flagship offerings for the year.

The 6.3-inch iPhone 18 Pro starts at $1,199 for 256GB and rises to $2,399 for 2TB, while the larger 6.9-inch Pro Max starts at $1,299 and reaches $2,499 for the top storage tier. Both come in deep black, silver, glacier and burgundy finishes, with unlocked models only preorderable directly from Apple at present, though Best Buy and Walmart offer carrier-locked versions through AT&T, Verizon and T-Mobile. Buyers can spread costs via Apple's zero-interest 36-month financing or the new Apple Upgrade programme, trade in an old phone for up to $885 credit, or take advantage of carrier deals — including AT&T and Verizon offers that can effectively cover the full cost of the phone through bill credits over two to three years.