Apple confirms 9 September iPhone launch under new chief executive
Developed over time first seen 2 months ago
Apple has confirmed that its next iPhone launch event will take place on 9 September, in what will be the first major presentation under incoming chief executive John Ternus. The event could be particularly significant if Apple unveils its long-rumoured foldable iPhone, potentially marking a major shift in the company’s handset range.
The presentation starts at 1pm ET at the Steve Jobs Theater in Apple Park, with a livestream available on Apple’s website under the tagline “Surprise and shine”. Apple is also expected to introduce updated Pro and Pro Max models, likely the iPhone 18 Pro and iPhone 18 Pro Max, while reports suggest the standard iPhone 18 may be delayed until 2027 alongside a possible iPhone 18e and second-generation iPhone Air.
- Apple’s iPhone event is scheduled for 9 September.
- It will be John Ternus’s first launch as chief executive.
- A foldable iPhone may be announced.
New here? Start with this
Apple is one of the world’s biggest technology companies and its iPhone is its most important consumer product. It usually introduces new iPhones at events in September, where it also sets out changes to its watches, software or other devices.
A foldable phone has a screen that bends, allowing it to work like a normal handset when closed and a larger tablet-like display when opened. Samsung and several other manufacturers already sell such phones, but Apple has not previously offered one, so its entry would be closely watched by customers and rivals.
The event also comes as Apple changes leadership. Tim Cook has led the company since 2011, while John Ternus has been responsible for Apple’s hardware development and would be taking over during a period of intense competition in smartphones and growing interest in new kinds of devices.
More coverage
- TechCrunch — Apple is holding its iPhone launch event on September 9
- IGN — Apple iPhone Event Invites Have Gone Out, and I Want a Foldable iPhone
Business Economy Gadgets Technology
Read the full article at the source →
Originally published by The Verge as “Apple announces September iPhone launch event”.