Cleveland's WNBA expansion franchise has unveiled its official identity, choosing the name "Cleveland Sirens" over the widely anticipated "Lady Cavaliers" moniker that many had expected given the city's link to the NBA's Cleveland Cavaliers. The reveal, which included the team's new logo and colour scheme, marks a symbolic step in building a distinct brand for the club ahead of its entry into the league, rather than simply extending an existing men's team's identity.

The name and branding were unveiled on Tuesday, with the franchise set to begin play in its inaugural WNBA season in 2028. Allison Howard, the team's president of business operations, was involved in presenting the new identity, which draws on the mythological imagery of sirens rather than any direct connection to the Cavaliers' branding.