Amazon expands Alexa customisation with new voice and personality options
Amazon has expanded voice and personality customisation for Alexa+ and Prime members, moving beyond the assistant's standard voice options and its "Whisper Mode" feature. Eligible users can now choose from eight different voice types, depending on region, as well as five distinct personality styles, allowing for a more tailored interaction experience without affecting Alexa's underlying accuracy or capabilities.
The five personality styles are Brief, Chill, Sweet, Sassy and Original, each altering tone rather than function; Sassy carries an "adults only" warning due to its playful, occasionally cheeky responses. Users can switch voices or personalities by voice command or via the Alexa app, though settings must be changed individually on each device. Older celebrity voice options, such as Samuel L. Jackson and Shaquille O'Neal, are no longer available, while child-friendly animal voices remain accessible to Amazon Kids+ subscribers with devices set to English.
- Alexa+ and Prime users get eight voice types and five personalities.
- Personality styles include Brief, Chill, Sweet, Sassy and Original.
- Settings are changed per device via voice command or the Alexa app.
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Amazon's Alexa voice assistant, which powers devices like the Echo speaker, is getting new options that let users change how it sounds and behaves when it talks back. This builds on existing features that already offered some choice over Alexa's voice, and is aimed at people using Amazon's paid Alexa+ service or Prime membership.
The update lets eligible users pick from several voice types and five different "personality" styles, such as brief, chill or sassy, which change Alexa's tone without altering what it can actually do. This matters because it reflects a broader trend among tech companies to make AI assistants feel more personal and engaging to keep users invested in their products.
Some previous voice options, including ones based on celebrities, have been removed as part of this change, while certain child-focused voices remain in place for young users on Amazon's kids' service.
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Originally published by Engadget as “How to change Amazon Alexa’s voice and personality”.