JENNIE Gives Transition Lenses the ‘Ruby’ Treatment With New Ray-Ban Glasses: Here’s Where to Shop Online
BLACKPINK’s JENNIE has collaborated with Ray-Ban on Aviator Optics featuring ruby-coloured transition lenses, linking the design to her 2025 solo album, Ruby. The glasses are part of Ray-Ban’s back-to-school campaign and reflect the singer’s continuing role as the brand’s ambassador.
The lenses turn from clear indoors to a deeper ruby shade outdoors in response to UV light, offering an alternative to carrying separate prescription glasses and sunglasses. Frames start at $210 and can be customised with prescription lenses, various frame finishes and several lens colours; a second ruby option keeps a faint indoor tint before darkening in sunlight.
- JENNIE fronts ruby transition-lens Ray-Ban Aviators.
- Lenses darken automatically outdoors.
- Customisable frames start at $210.
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JENNIE is a South Korean singer and member of BLACKPINK, one of the world's most successful music groups. Ray-Ban is an American eyewear brand known for sunglasses and optical frames sold worldwide, and JENNIE works as an ambassador for the company.
The new glasses are Aviator Optics frames featuring transition lenses that change from clear indoors to a ruby red colour when exposed to sunlight. This design ties to JENNIE's 2025 solo album, also called Ruby, and the glasses are being marketed as part of Ray-Ban's current promotional campaign. The frames start at $210 and can be customised with prescription lenses and different finishes.
This type of collaboration between celebrities and fashion brands is relatively common, as the artist's fanbase often drives consumer interest in branded products. The venture also allows Ray-Ban to reach younger audiences through the singer's global popularity.