BLACKPINK’s JENNIE has collaborated with Ray-Ban on Aviator Optics featuring ruby-coloured transition lenses, linking the design to her 2025 solo album, Ruby. The glasses are part of Ray-Ban’s back-to-school campaign and reflect the singer’s continuing role as the brand’s ambassador.

The lenses turn from clear indoors to a deeper ruby shade outdoors in response to UV light, offering an alternative to carrying separate prescription glasses and sunglasses. Frames start at $210 and can be customised with prescription lenses, various frame finishes and several lens colours; a second ruby option keeps a faint indoor tint before darkening in sunlight.