Megan Thee Stallion Becomes First-Ever Celebrity Ambassador for This Brand: ‘Take on the Gym With Confidence’
Megan Thee Stallion has become Gymshark’s first celebrity ambassador, joining the sportswear brand in a multi-year partnership. The deal puts her at the centre of its “We Do Gym” campaign, which promotes women’s strength and confidence and reflects her own interest in fitness.
The campaign video is set to her hit “Savage” and shows Megan and a group of women exercising, including weight training, squats and medicine ball work. She has also selected 50 favourite items from Gymshark’s shop, while her Thee Red Shorts set is due to launch on 22 October. The partnership comes as she continues to tease her next album, ACT: III; her 2024 album Megan debuted at No. 3 on the Billboard 200 with 64,000 equivalent album units.
- Megan Thee Stallion is Gymshark’s first celebrity ambassador.
- The multi-year deal launches with the “We Do Gym” campaign.
- Her Thee Red Shorts set is due out on 22 October.
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Gymshark is a British sportswear brand known for clothing worn for gym training and other exercise. It has used campaigns and online communities to build its profile, particularly among people interested in fitness.
Megan Thee Stallion is an American rapper whose songs include “Savage”. The partnership links her music and public interest in fitness with Gymshark’s effort to promote its clothing and reach more customers.
Celebrity partnerships are a common way for brands to promote products, while musicians can use them to connect with audiences beyond their music. The collaboration also includes a clothing selection chosen by Megan and a set bearing her name.