New West Records Names Brad Turcotte as General Manager

New West Records has appointed Brad Turcotte as its general manager, bringing an executive with experience across independent labels, major record companies, artist management and live entertainment to the role. His appointment matters as he returns to independent-label work, where his career began.

Turcotte founded Houston-based Compadre Records in 2001, when New West, then a young Austin label, was a competitor. He has since held roles at Vector Management, TEG Live, 615 Leverage + Strategy, UMG Nashville and Big Machine Label Group, and worked with artists including Taylor Swift and Chris Stapleton. New West’s roster includes Billy Joe Shaver, Amos Lee, American Aquarium, 49 Winchester and All Them Witches; Turcotte also serves on the board of music education charity Music Will.