More than 1,000 news organisations are backing World News Day, sharing editorials, adverts and cartoons to promote trusted journalism. Co-organiser Branko Brkic says news providers must adapt and work together as audiences turn increasingly to social media and AI for news; he warns that society depends on reliable reporting and facts.

The campaign began in 2018 and comes amid falling trust and growing public disengagement with news. The Reuters Institute says social and video networks overtook publishers’ own websites and apps as the main source of online news last year, though they are trusted less. Ofcom reports that 20% of people in the UK use AI tools to access news, while traditional providers are still viewed as more trustworthy, accurate and impartial than online platforms.