Plex partners with Fandango to sell US cinema tickets
Plex has partnered with Fandango to let US users buy cinema tickets while browsing films currently showing in theatres. The deal extends Plex’s business beyond media-server software and turns its film discovery tools into a route from streaming interest to ticket sales.
The ticket option appears on relevant film pages and takes users to Fandango for showtimes and purchases. Plex says its users make more than 100 million streaming decisions each month; their searches, ratings and cross-platform viewing may help studios and advertisers measure which campaigns lead to sales. Fandango sells tickets for 31,000 US cinema screens, while Plex also operates rental, free ad-supported streaming and social features.
- Plex users in the US can buy cinema tickets through Fandango.
- The partnership links film discovery to measurable ticket sales.
- Plex is expanding its revenue beyond media-server software.
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Plex began as software for organising and watching films and television stored on personal devices. It has since added film discovery, rentals and free streaming, giving users ways to find and watch titles across different services.
Fandango is a US company that lists cinema showtimes and sells tickets. Under the partnership, Plex can direct people browsing films in theatres to Fandango to check times and buy tickets.
The deal links online film discovery with cinema visits, extending Plex’s services beyond home viewing. Patterns in what users search for and watch may also offer studios and advertisers information about audiences’ interest in films.
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Originally published by Ars Technica as “Plex now helps sell movie theater tickets”.