Pokémon and Polaroid are collaborating on three new adorable cameras
Polaroid has teamed up with Pokémon to mark the franchise's 30th anniversary, launching a collection of instant cameras, film and accessories decorated with Pikachu, Sylveon and other characters. The range is largely a cosmetic reworking of Polaroid's existing Go and Now camera lines rather than new hardware, but it broadens the appeal of instant photography to Pokémon fans and shows how brands continue to use nostalgia-driven collaborations to boost sales of everyday gadgets.
The line-up includes two Polaroid Go Generation 3 cameras in Pikachu and Sylveon designs, priced at $100 each, alongside a pokéball-styled Polaroid Now Generation 3 camera for $140, all featuring the improved lenses, flash and focus systems of their third-generation base models. Polaroid is also selling themed instant film packs, priced $23-25, plus accessories such as a pokéball-shaped case, photo album and camera strap, with Pokémon designs even printed on the dark slides. The products go up for preorder on 25 August via Polaroid and the Pokémon Center, with release scheduled for 5 October.
- Polaroid and Pokémon launch anniversary-themed instant cameras and film
- Go cameras cost $100, Now camera costs $140
- Preorders open 25 August, releasing 5 October
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Polaroid makes instant cameras that print photographs on film shortly after a picture is taken. Its Go and Now models are two sizes of camera in its existing range, and their third-generation versions include updated lenses, flash and focusing systems.
Pokémon is a long-running entertainment franchise featuring characters such as Pikachu and Sylveon. Its 30th anniversary gives the partnership a link to a familiar series of characters, while the cameras and film show how companies use designs tied to popular culture to reach fans and give everyday products a themed look.