Concept art for Spider-Man: Brand New Day has prompted online backlash after viewers alleged that it may have been created using generative AI. The criticism reflects continuing concerns among fans and artists about AI’s possible use in major film marketing and development materials.

The reaction appears to centre on visual details in the artwork that some people considered consistent with AI-generated imagery. The article does not establish that generative AI was used, but reports the allegations and the debate they have triggered around the forthcoming Marvel film.