X will replace its Revenue Sharing scheme with Original Content Rewards, aiming to pay creators for work it considers genuinely original rather than content designed to maximise payouts. The change matters because it is X’s latest effort to curb earnings by aggregators and repost-focused accounts, following criticism that the existing incentives had become misaligned.

New entrants to Revenue Sharing will no longer be accepted, and current participants can earn under the old system until 7 September before applying for the new programme from 8 September. Eligibility will still require an X Premium subscription, at least 500 verified followers and 500,000 verified-user Home Timeline impressions over 90 days; qualifying work may include original reporting, analysis, media, memes and commentary, while copied or insufficiently transformed posts will not qualify.