‘Worst aquarium ever’ review sends whaling museum’s sales soaring 250%
- Whaling museum turns mistaken bad review into viral merchandise.
- Sales rose 250% after the campaign gained attention online.
- The museum explains whaling history, not live marine animals.
The New Bedford Whaling Museum in Massachusetts has turned a one-star Google review describing it as the “worst aquarium ever” into a successful merchandise campaign. Although the museum focuses on the history, science and art of whaling rather than displaying marine animals, it embraced the misunderstanding and used…