Jennifer Lawrence Did Not Start Her Beauty Brand Because of Hollywood Instability: ‘A Smarter Exit Plan Would Be Signing Up for a Big Franchise’
- Lawrence says Mes is driven by creative interest, not Hollywood instability.
- The brand launched with three haircare products.
- She hopes customers give the new formulas time.
Jennifer Lawrence says launching Mes, her new haircare brand, was not an attempt to protect herself from Hollywood’s financial uncertainty. She argued that taking a role in a major franchise would be a more straightforward way to secure income, and described starting a company to get rich as…