Fandango And Plex Team To Integrate Movie Ticket Sales Into Streaming
- Plex users in the US can buy cinema tickets through Fandango links.
- The feature appears on pages for films currently in cinemas.
- Kochava tracking will help measure interest leading to ticket sales.
Plex has partnered with Fandango to let US users find cinema showtimes and buy tickets while browsing films on Plex. The integration connects streaming discovery with theatrical releases and gives studios and advertisers a way to measure whether audience interest leads to ticket sales. Live this week, the…