AI cuts to advertising budgets could hinder Britain’s emerging directors
- Advertising has helped train generations of British directors.
- AI could reduce costs but limit practical experience.
- Some adverts may be up to 60% cheaper to produce.
Advertising has long served as a training ground for British directors, giving talents such as Ridley Scott and Guy Ritchie chances to learn through making commercials and music videos. The rapid adoption of generative AI to reduce production costs has raised concern that fewer early-career directors will get…