
“Bono said, Everyone is blowing smoke up our arse, will you come watch a few shows and help us make it better?” Bono’s best friend Gavin Friday on how he became U2’s Creative Director
- Gavin Friday has been U2's Creative Director since the mid-1980s.
- His role is giving the band honest, hook-focused feedback since age 15.
- Bono recruited him formally after The Joshua Tree's success.
Gavin Friday, a lifelong friend of Bono and U2's official Creative Director since the mid-1980s, has explained what the role actually involves in an interview with the music Substack publication The New Cue. The account offers a rare glimpse into the tight-knit inner circle U2 have long relied…





