GTA 6 is making over a real-life Miami nightclub into its Vice City counterpart for a whole month

E11EVEN Miami is being transformed into NINE1NINE Vice City, the nightclub’s in-game counterpart in Grand Theft Auto 6, as part of the game’s promotional campaign. The month-long makeover brings the fictional venue into the real city and reflects how the game draws on real-life Miami locations.

The takeover runs from 6 November to 6 December, with Flo Rida performing at its opening. The club will host a GTA 6 launch party on 20 November, featuring an artist yet to be announced, and display real-world versions of vehicles from the game. Other Miami promotions include Vice City-themed uniforms and merchandise at a Miami Heat game on 18 November; the game is scheduled to launch on 19 November.