How much Meghan REALLY gave Malala Yousafzai: She announced she’d be giving a day’s proceeds from sales of her jam and tea… but now ALISON BOSHOFF estimates modest amount donated – and it’s less than her trousers and top!
Meghan said all net proceeds from a day’s sales of As Ever jams and teas would go to the Malala Fund, which supports girls’ education. The article estimates the donation may be modest, raising questions about the scale of the pledge and its likely real-world impact.
The estimate is about £1,900, based on limited sales data revealed by a temporary As Ever website glitch in January; Meghan’s team did not confirm sales figures and said any calculation would be speculative. The article notes that jams and teas were among the brand’s best-sellers, and that the pledge could also encourage others to donate.
- Meghan pledged a day’s net proceeds from As Ever jams and teas.
- The article estimates the donation at around £1,900.
- Her team did not confirm sales figures.
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As Ever is a lifestyle brand founded by Meghan, Duchess of Sussex, selling products including jams and tea. The Malala Fund, founded by education activist Malala Yousafzai, works to support girls’ access to education around the world.
The pledge was to give the net proceeds from one day’s sales of As Ever jams and tea to the fund. The reported figure is an estimate based on limited sales information; Meghan’s team has not confirmed the sales total, so the donation amount is not known.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
A pledge to donate a day’s net proceeds can support girls’ education while drawing attention to the Malala Fund and potentially encouraging wider giving. Even if the sum was modest, the article’s estimate relies on limited sales data, and the brand did not confirm the figures, so the donation’s scale and impact cannot be established from that calculation alone.
The case against
A public pledge can reasonably invite scrutiny of what it delivered, especially when the amount raised may be small relative to the attention the announcement received. If the estimate is broadly accurate, readers may question whether the gesture made a substantial financial contribution, while recognising that the proceeds could still have supported the Fund and prompted other donations.