“I don’t think it’s worth any amount of money” – Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear “discreetly”
- Miami Beach approved 4-3 to negotiate a GTA6 marketing deal with Rockstar.
- Deal worth $3-4m; ads limited to discreet beach chairs/umbrellas, no city landmarks.
- Separate Kaseya Center sign deal reportedly also close to completion.
Miami Beach's city commission has voted 4-3 to approve negotiations with Rockstar Games over a marketing tie-up for Grand Theft Auto 6, despite fierce objections from officials over the game's violent content. The decision matters because it sees a US city government formally agreeing to promote a franchise…