Take-Two CEO says human creativity still drives hit games
- Zelnick says human creativity remains central to making hit games.
- Take-Two is bolstering defences against AI-assisted piracy.
- GTA 6 pre-orders are above expectations.
Investors asked Take-Two CEO Strauss Zelnick about AI-assisted piracy and whether AI could give Rockstar a competitive advantage as it develops GTA 6. He said technology has long helped game makers, but that creating major hits still depends on human creativity. Zelnick said Take-Two is strengthening its technical…