The woman promoting the UK Potteries region in Japan
- Japanese entrepreneur launches cultural tours showcasing Stoke-on-Trent pottery to international visitors in response to industry decline
- Spode Museum and local tea room report strong foreign interest; pop-up event in Japan saw tenfold increase in daily sales
- Strategy revitalises struggling ceramics sector by redirecting demand through tourism and cultural exchange
Yuri Kawakami-Shotton, who runs Peak and Pottery Tours at Stoke-on-Trent's Spode Museum, has been praised for her work promoting the city and its pottery heritage to visitors from Japan. She was inspired to start the venture after seeing a BBC News report on local pottery firms falling into…