Electrify Enlists Ex-Vice Exec Al Brown & Former YouTube EMEA Boss Patrick Walker For Creator Push
Electrify has hired former Vice programming chief Al Brown as EVP Creative and Editorial, and former YouTube EMEA managing director Patrick Walker as chief strategy officer. The London-based creator company invests in digital creators and builds their brands; the appointments are intended to support new formats and expand opportunities across platforms as YouTube viewing increasingly moves to television screens.
Electrify’s brands include Veritasium, fern, Mentour Pilot, Astrum, Fireship and The Rundown AI, whose combined audiences exceed 65 million subscribers. The company cited around 2.6 billion views and 371 million hours watched, with more than 130 million hours, about 36% of total watch time, viewed on TVs. Brown will develop formats with creators and editorial teams, while Walker will recruit creator-led brands and pursue distribution, licensing and business opportunities beyond YouTube.
- Electrify appoints Al Brown and Patrick Walker to senior roles.
- Its creator brands reach more than 65 million subscribers.
- Around 36% of cited watch time came from TV screens.
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Electrify is a London-based company that invests in online creators and helps build their brands. Its channels cover subjects including science, aviation, technology and news, and together have more than 65 million subscribers.
Al Brown previously led creative and programming work at Vice, while Patrick Walker was managing director of YouTube across Europe, the Middle East and Africa. Their experience spans developing media formats and working with creators and digital platforms.
YouTube videos are increasingly watched on television sets as well as phones and computers. That shift gives creator companies more ways to reach viewers and opens up opportunities to distribute programmes, license content and build businesses beyond one platform.