
Xbox Is Putting Ads Before Games, And It Feels Gross
- Xbox is testing adverts before cloud-streamed owned games.
- Players receive one hour of access after watching adverts.
- The article warns this could normalise console advertising.
GameSpot argues that Xbox’s trial of ad-supported cloud gaming marks a troubling shift towards pre-game advertising on consoles. The author says the move matters because it could normalise non-interactive adverts as a condition of accessing games, even for people who already own them. The test is available to…







